Integrated sales and marketing planning system and tools

An integrated cross-functional planning tool that integrates brand plans to customer plans for large FMCGs.
We provide an online solution to the traditional functional silo challenge of activating brands at the point of purchase. We use a purpose-built software planning system that helps people think, and keeps all plans forever visible to the whole company. This captures history, knowledge, and compels managers to think both outside the box, and strategically at the same time.

Better ways of working; faster speed to market, fewer functional silos

Benchmarking to improve performance
Some FMCG companies compared to their direct peer group firms, are only 30% as efficient. Efficient FMCGs get products to market quicker, hit targets more often, recover from problems faster, and increase market share. Effective FMCGs have higher ROI, lower churn of people, and fewer customer spats.

Leading-edge process – Word of Mouth. The most cost-effective and efficient way to generate awareness-consideration-trial of up to 500,000 consumers

"Nothing is as effective as an interesting message from a trusted friend"
Assent has introduced Word of Mouth processes since 2006. This ancient method of promotion, is possibly the most efficient and effective way of getting trial for your products, or building equity in tired brands that need to be refreshed. We aim for trial at 50 cents per consumer.

Leading-edge process – Leaning down your organisation, and area-isation

Need to get headcount right, or reduce headcount?
Many FMCG companies have a lot of waste. The waste is in lost time, taking too long to do repetitive tasks and work, poor planning and poor activation. If an organisation is made more efficient and effective, headcount can generally be reduced, or reallocated into higher investment areas that have greater attractiveness. Assent can do part of this, or all of this, depending on the client need.

Leading-edge process – Retailer engagement; satisfaction is no longer enough, retailers need to be emotionally engaged by suppliers

Satisfaction is a hygiene factor, it does not increase market share
Proprietary research in Australia has revealed that 53% of customers are tuning out on any kind of discussion (new products, new terms, category management) even before the account manager or sales rep goes in the door. Engagement is a new way of researching and measuring how likely they are to respond, training your people and redesigning your services to ensure that they do, and increasing market share.